Between the Lines

"Of all unimportant subjects, football is the most important" – Pope John Paul II

Glazers have learned nothing from PR genius

Posted by hakanrylander on March 12, 2010

David Beckham was a great footballer, but he’s an even greater PR genius. By wearing a green and gold scarf when leaving the Old Trafford pitch on Wednesday he sent a strong signal around the world of his support for the movement trying to get rid of the Glazers, even if he later claimed that the scarf had no other significance than the traditional colours of Newton Heath.

Compare this to the public relations disaster masterminded by the Glazer family and/or David Gill. To convince fans that their reign has a positive influence on the development of Manchester United they’ve banned players from discussing the issue in the media, forbidden MUTV from refering to the protests, edited questions about it from broadcasts of Ferguson’s press conferences, ejected a supporter from the audience of an MUTV show after he refused to remove a green-and-gold scarf as well as previously sacked a steward after 19 years’ service for attempting to return a confiscated anti-Glazer banner to its owners. If anything, these heavy-handed tactics just strengthens the impression that the owners are unable to present good arguments for their case.

If they firmly believe that such good arguments exist they should make every effort to get them across. I’m still waiting.


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